Aesthetic Strategist — Los Angeles
Make it Feel Right.

I help brands and people look intentional — across web, content, and spaces. One creative brain for everything visual.

Scroll
5+
Disciplines
Vision
Web Design Visual Branding Content Creation Interior Styling Event Design Pinterest Curation Aesthetic Strategy Web Design Visual Branding Content Creation Interior Styling Event Design Pinterest Curation Aesthetic Strategy
01 — About

The eye
behind it.

Based in Los Angeles. Available for projects worldwide. Currently booking Q3 2025.

Your photo here
Detail shot
Macy F.

I’m a marketer turned creative director who thinks in systems and aesthetics simultaneously. Most people specialize in one channel. I hold the whole picture.

From building complete websites to styling physical spaces, curating content ecosystems, and directing visual identity — I do the rare thing of caring equally about how something looks and how it works.

By day: Marketing Director at a South Bay beach brand. By nature: someone who can’t walk into a room without immediately knowing how to make it better.

01
Intentional

Nothing random. Every choice earns its place.

02
Holistic

Web, print, space — one coherent vision.

03
Elevated

High-end without losing warmth.

04
Honest

I’ll tell you what it actually needs.

02 — Services

What I
can do.

Three ways to work together — from a focused audit to a full visual world build.

01

Brand Presence
Audit

A sharp, honest look at your web, social, and visual touchpoints — with one concrete fix implemented on the spot. Fast clarity for brands that know something’s off.

From $300
2–3 day turnaround
02

Visual Identity
Refresh

Website rebuild or redesign, a styled content direction guide, and a moodboard system your whole team can use. For brands ready to look as good as they actually are.

$800 – $2,000
2–4 week project
03

Monthly Content
Retainer

Your aesthetic on autopilot. 12–16 Pinterest pins, 4 IG concepts formatted and captioned, and one short-form video per month. Consistent, elevated, always on-brand.

$300 – $600/mo
Ongoing partnership

Not sure which fits? Let’s figure it out together.

Start a conversation
03 — Featured Work

Selected
projects.

A selection of recent brand, web, and visual work.

Project image
Web Design

BeachSports
Complete Rebuild

WordPress · Email Marketing · Brand System

Project image
Visual Branding

mfcreative
Studio

Personal brand · Content system

Project image
Interior + Space

Chinatown
Studio Build

Art room · Multi-use · Thrift-sourced

04 — The Life Part

How I live
what I sell.

The work isn’t separate from the life. Here’s proof.

Follow along →
Home / Studio
At home
Creative
In the studio
Thrifting
On the hunt
Baking
Making things
Beach / LA life
Living in LA
05 — How it works

Simple
process.

01

Discovery

We talk through what you actually need — not what you think you need. 30 minutes, no pressure.

02

Vision

I build a moodboard and strategic direction. You either love it immediately, or we refine once.

03

Execution

I build. I design. I deliver. Efficient timelines, clear communication throughout.

04

Handoff

Everything documented, organized, and yours to run confidently — or I can stay on monthly.

“She doesn’t just make things look good — she makes them make sense. Our whole brand finally feels like one thing instead of five.”

Tommy O. — Founder, BeachSports South Bay

06 — Let’s Work Together

Ready when
you are.

Tell me what you’re working on. Even if it’s just a feeling — “something needs to change” is a totally valid starting point.

Based in

Los Angeles, CA — Working worldwide

Let’s design something fun!!

Scroll to Top